Many scholars have conducted extensive research on the adoption behavior of mobile readers, and there are obvious differences in the degree and direction of conclusions drawn from different individual studies. In this study, a meta-analysis method was used to comprehensively analyze a total of 74,964 independent samples of 31 relevant empirical research documents at home and abroad. The results show that the main influencing factors of mobile reading are perceived usefulness, perceived ease of use, perceived mobility, perceived entertainment, social influence, cognitive adjustment, perceived value, usage attitude, interface design, etc. Cognitive adjustment and usage attitude have the greatest impact on intention to use, followed by perceived usefulness, perceived mobility, subjective norms, perceived ease of use; perceived ease of use has a significant positive impact on perceived usefulness; interface design has a significant positive effect on perceived ease of use; behavioral intention has a significant positive effect on actual behavior; and perceived usefulness and perceived ease of use have a significant positive effect on usage attitude.

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基于Meta分析的移动阅读器采用行为影响因素研究

许多学者对移动阅读器的采用行为进行了广泛的研究，不同个体研究得出的结论程度和方向存在明显差异。本研究采用荟萃分析方法对国内外31篇相关实证研究文献共74964个独立样本进行综合分析。结果表明，移动阅读的主要影响因素有感知有用性、感知易用性、感知移动性、感知娱乐性、社会影响、认知调整、感知价值、使用态度、界面设计等。对使用意图的影响最大，其次是感知有用性、感知流动性、主观规范、感知易用性；感知易用性对感知有用性有显着的积极影响；界面设计对感知易用性有显着的积极影响；行为意向对实际行为有显着的正向影响；感知有用性和感知易用性对使用态度有显着的正向影响。