The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development.

中文翻译：

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基于情绪感知的外国游客细分——以西班牙格拉纳达为例

本研究的目的是根据他们的情感感知和使用不同的实地考察方法对文化的兴趣，介绍西班牙格拉纳达市外国游客的类型。主要获得的结果决定了游客的四个部分：文化、另类、遗产和情感。结果还表明，除了文化原因外，游客还展示了其他类型的景点来鼓励他们参观这座城市。关于满意度变量，获得的结果表明，当文化原因对游客的目的地选择有强烈影响时，满意度会增加。本研究有助于识别不同游客群体的特征，旨在设计能够更有效满足其需求的旅游和文化产品。