The research on citizens' color preference is an important prerequisite for the scientific formulation of urban color planning. Color preferences are normally identified over the Internet or through questionnaire surveys and adjective descriptions. But the analysis has its limitations due to the uncertainty of color descriptions. Based on the quantitative analysis of the three attributes of hue, blackness, and chromaticness, this article obtains the inherent law of color preference of citizens, and compares it with the results of color adjective preference done by our research group before, which can supplement the accuracy of adjective description, so as to provide a reference for the color positioning of urban color planning. This article obtains the three attributes of color samples chosen by the public in the form of questionnaires as well as color sample selections. Among which 36 representative sites in Shanghai were selected according to the six types of land use. Adopting a more detailed method of dividing nine color series, viz. yellow (Y), red-yellow (YR), red (R), red-blue (RB), blue (B), blue-green (BG), green (G), green-yellow (GY), and the neutrals (WS). Moreover, chi-square test and multiple logistic regression model were used to analyze the color preference factors and explore the relationship between citizen attributes and the three attributes of color sample selection. Research findings are as follows: (a) The citizens' favorite colors of urban architecture center round red, high whiteness, and mid-low chromaticness. (b) The main factors that influence citizens' hue preference include gender, age, and monthly income; the main factors that influence citizens' blackness preference include: questionnaire distribution points, the frequency of coming to Shanghai, and whether to go abroad; gender and age are the main factors that affect citizens' chromaticness preference. (c) Compared with the previous studies on adjective selection among citizens, it is found that the effect of gender, age, monthly income, and educational background on color preference is similar; differences are in the occupational types, frequency of coming to Shanghai, and whether travels abroad.

中文翻译：

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基于色彩样本选择的城市建筑色彩偏好及影响因素——案例研究：上海

公民色彩偏好研究是科学制定城市色彩规划的重要前提。颜色偏好通常通过互联网或通过问卷调查和形容词描述来确定。但由于颜色描述的不确定性，该分析有其局限性。本文在对色相、黑度、色度三个属性进行定量分析的基础上，得出了公民颜色偏好的内在规律，并与课题组此前对颜色形容词偏好的结果进行了对比，可以作为补充。形容词描述的准确性，从而为城市色彩规划的色彩定位提供参考。本文通过问卷调查以及颜色样本选择的形式，获取了公众选择的颜色样本的三个属性。其中，根据土地利用的六种类型，选取了上海市36个具有代表性的地点。采用更详细的划分九个颜色系列的方法，即。黄（Y）、红黄（YR）、红（R）、红蓝（RB）、蓝（B）、蓝绿（BG）、绿（G）、绿黄（GY）、中立者（WS）。此外，采用卡方检验和多元逻辑回归模型分析颜色偏好因素，探讨公民属性与颜色样本选择三属性之间的关系。研究结果如下： (a) 市民喜爱的城市建筑色彩以红色、高白度和中低色度为中心。(b) 影响公民色调偏好的主要因素包括性别、年龄和月收入；影响市民黑人偏好的主要因素包括：问卷发放点、来沪频率、是否出国等；性别和年龄是影响公民色彩偏好的主要因素。(c) 与以往关于公民形容词选择的研究相比，发现性别、年龄、月收入和教育背景对颜色偏好的影响是相似的；不同之处在于职业类型、来沪频率、是否出国旅游。来上海的频率，是否出国；性别和年龄是影响公民色彩偏好的主要因素。(c) 与以往关于公民形容词选择的研究相比，发现性别、年龄、月收入和教育背景对颜色偏好的影响是相似的；不同之处在于职业类型、来沪频率、是否出国旅游。来上海的频率，是否出国；性别和年龄是影响公民色彩偏好的主要因素。(c) 与以往关于公民形容词选择的研究相比，发现性别、年龄、月收入和教育背景对颜色偏好的影响是相似的；不同之处在于职业类型、来沪频率、是否出国旅游。