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NU:BRIEF -- A Privacy-aware Newsletter Personalization Engine for Publishers
arXiv - CS - Digital Libraries Pub Date : 2021-09-08 , DOI: arxiv-2109.03955
Ernesto Diaz-Aviles, Claudia Orellana-Rodriguez, Igor Brigadir, Reshma Narayanan Kutty

Newsletters have (re-) emerged as a powerful tool for publishers to engage with their readers directly and more effectively. Despite the diversity in their audiences, publishers' newsletters remain largely a one-size-fits-all offering, which is suboptimal. In this paper, we present NU:BRIEF, a web application for publishers that enables them to personalize their newsletters without harvesting personal data. Personalized newsletters build a habit and become a great conversion tool for publishers, providing an alternative readers-generated revenue model to a declining ad/clickbait-centered business model.

中文翻译:

NU:BRIEF -- 面向出版商的具有隐私意识的时事通讯个性化引擎

时事通讯已经(重新)成为出版商直接和更有效地与读者互动的强大工具。尽管受众多种多样,但出版商的时事通讯在很大程度上仍然是一种通用的产品,这是次优的。在本文中,我们介绍了 NU:BRIEF,这是一个面向出版商的 Web 应用程序,使他们能够在不收集个人数据的情况下个性化他们的时事通讯。个性化的时事通讯养成了习惯并成为出版商的一个很好的转换工具,为下降的以广告/点击诱饵为中心的商业模式提供了另一种读者产生的收入模式。
更新日期:2021-09-10
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