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Competitive business model of photovoltaic solar energy installers in Brazil
Renewable Energy ( IF 9.0 ) Pub Date : 2021-09-09 , DOI: 10.1016/j.renene.2021.09.031
Paula D. Rigo 1 , Julio Cezar M. Siluk 1 , Daniel P. Lacerda 2 , Júlia P. Spellmeier 1
Affiliation  

In the last three years, the number of active photovoltaic installers in Brazil has increased from approximately 1,600 to 14,200. These installers are promoting the photovoltaic growth in distributed generation. However, the Net Metering practiced in Brazil will reduce benefits, impacting the future success of photovoltaic installers' businesses. Also, many of these companies have few years of experience, and are still adjusting technical operations. So, this article aims to develop a competitive business model for evaluating the photovoltaic installers' performance in the Brazilian energy market. We select 72 business items and surveyed 548 photovoltaic installers in Brazil. We organized and discussed the information into the Business Model Canvas. We observed that some companies are not competitive in large-scale photovoltaic plants compared to foreign companies operating in Brazil. However, the market trends we found point to future business opportunities for large photovoltaic plants in condominiums, cooperatives, or the free market. The competitive Business Model Canvas helps installers look at their business, positioning themselves more assertively in the Brazilian market. Besides, the Business Model Canvas can serve as a benchmarking tool for comparing businesses among installers of different countries, promoting the company's processes evolution. Consequently, it contributes to the photovoltaic customers' satisfaction.



中文翻译:

巴西光伏太阳能安装商的竞争商业模式

在过去三年中,巴西有源光伏安装者的数量从大约 1,600 人增加到 14,200 人。这些安装商正在推动分布式发电中的光伏增长。然而,巴西实行的净计量将减少收益,影响光伏安装商业务未来的成功。此外,这些公司中的许多公司都有几年的经验,并且仍在调整技​​术运营。因此,本文旨在开发一种具有竞争力的商业模式,以评估光伏安装商在巴西能源市场的表现。我们选择了 72 个业务项目,对巴西的 548 名光伏安装商进行了调查。我们将信息组织并讨论到商业模型画布中。我们观察到,与在巴西经营的外国公司相比,一些公司在大型光伏电站方面没有竞争力。然而,我们发现的市场趋势为公寓、合作社或自由市场中的大型光伏电站指明了未来的商机。具有竞争力的商业模式画布可以帮助安装商审视他们的业务,在巴西市场上更加自信地定位自己。此外,商业模式画布可以作为比较不同国家安装商之间业务的基准工具,促进公司的流程发展。因此,它有助于提高光伏客户的满意度。我们发现的市场趋势为公寓、合作社或自由市场中的大型光伏电站提供了未来商机。具有竞争力的商业模式画布可以帮助安装商审视他们的业务,在巴西市场上更加自信地定位自己。此外,商业模式画布可以作为比较不同国家安装商之间业务的基准工具,促进公司的流程发展。因此,它有助于提高光伏客户的满意度。我们发现的市场趋势为公寓、合作社或自由市场中的大型光伏电站提供了未来商机。具有竞争力的商业模式画布可以帮助安装商审视他们的业务,在巴西市场上更加自信地定位自己。此外,商业模式画布可以作为比较不同国家安装商之间业务的基准工具,促进公司的流程发展。因此,它有助于提高光伏客户的满意度。商业模式画布可以作为比较不同国家安装商之间业务的基准工具,促进公司的流程发展。因此,它有助于提高光伏客户的满意度。商业模式画布可以作为比较不同国家安装商之间业务的基准工具,促进公司的流程发展。因此,它有助于提高光伏客户的满意度。

更新日期:2021-09-16
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