Recent Government Initiatives towards popularising energy efficient appliances in India have created public consciousness about energy efficiency and cost-saving. This study examines the public perception towards energy policy and the subsequent consumer purchase behaviour towards energy efficient aplliances. The study developed a new scale on perceived government initiatives from consumers' perspective by exploring the social and psychological behaviour and subsequently operationalizing the construct. The reliability and validity of the developed construct, and their impact on consumers' pro environmental behaviour were estimated using maximum likelihood estimation. Public expectations from such government initiatives have been broadly categorized into four dimensions such as social influence, optimism, purchase preferences, and overall attitude. Overall findings reveal that the perceived government initiatives positively influences consumers' pro environmental behaviour. The study emphasizes the need for coordinated planning between manufacturers and the policy makers to further popularize energy efficient appliances among the public.

最近政府在印度推广节能电器的举措已经激发了公众对能源效率和节约成本的意识。本研究调查了公众对能源政策的看法以及随后消费者对节能设备的购买行为。该研究通过探索社会和心理行为并随后实施该结构，从消费者的角度开发了一个关于感知政府举措的新量表。使用最大似然估计来估计所开发结构的可靠性和有效性，以及它们对消费者亲环境行为的影响。公众对此类政府举措的期望大致分为四个维度，例如社会影响、乐观、购买偏好、和整体态度。总体调查结果表明，感知到的政府举措对消费者的环保行为产生积极影响。该研究强调制造商和政策制定者之间需要协调规划，以进一步向公众普及节能电器。