ABSTRACT

We explore how companies’ competences (operant resources) can help develop mobile service co-innovation (MSC) and the extent to which MSC can influence innovation performance. Using a Service-Dominant Logic (S-D logic) perspective, we conducted an empirical study of four industries: medical, financial, software, and logistics. Self-administered questionnaires were adopted to investigate the IT and sales departments in each firm. The results of an analysis of 164 sales managers suggested that alliance management capabilities and IT readiness influence MSC, which in turn promotes innovation performance. We also test the moderating effect of environmental turbulence on mobile service using a sample of 164 sales professionals and 94 IT professionals. We found that technology turbulence alone has no significant moderating effect on either sales or IT managers; however, the effect of environmental turbulence, the combination of technology and market turbulence, moderates the effect of operant resources, which contributes to MSC. Our findings suggest that networking activities are intangible resources that require skills and knowledge that are not grounded in routine activities. As the result, a firm’s openness to accelerating networking experience is important. This study contributes to the innovation literature by suggesting that firms should obtain and develop operant resources that promote mobile service co-innovation. Furthermore, this study contributes to the evolving S-D logic by empirically validating the concept of MSC, which complements the S-D logic literature to extend the theory toward a more comprehensive theory.

摘要

我们探讨了公司的能力（运营资源）如何帮助发展移动服务联合创新 (MSC) 以及 MSC 可以在多大程度上影响创新绩效。使用服务主导逻辑（SD 逻辑）的视角，我们对四个行业进行了实证研究：医疗、金融、软件和物流。采用自填式问卷调查每家公司的 IT 和销售部门。对 164 名销售经理的分析结果表明，联盟管理能力和 IT 准备情况会影响 MSC，进而促进创新绩效。我们还使用 164 名销售专业人员和 94 名 IT 专业人员的样本测试了环境动荡对移动服务的调节作用。我们发现单独的技术动荡对销售或 IT 经理没有显着的调节作用；然而，环境动荡的影响，技术和市场动荡的结合，缓和了运营资源的影响，这有助于MSC。我们的研究结果表明，网络活动是无形资源，需要的技能和知识并非以日常活动为基础。因此，公司对加速网络体验的开放态度很重要。本研究通过建议企业应该获取和开发可促进移动服务联合创新的运营资源，为创新文献做出了贡献。此外，本研究通过实证验证 MSC 的概念，为不断发展的 SD 逻辑做出贡献，