Purpose

This paper aims to identify and to compare workplace location attributes that appealed to Generation Y and Z talent.

Design/methodology/approach

Semi-structured interviews were conducted with 12 participants to identify workplace location attributes. Choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes.

Findings

The most important workplace location attribute was the availability and diversity of restaurants followed by place appearance, traffic density, availability of public workspaces, public transport and after-work activities. Transport-related attributes were more important for older generations, whereas public workspaces and place appearance were more important for younger talent.

Practical implications

To attract talent, the Bangkok Metropolitan Administration (BMA) should address the weaknesses of potential workplace locations through efficient, low-cost and rapid development plans. Although Bangkok is known for street food, BMA policies that promote restaurants as the most important attribute are limited. The BMA should initiate plans to promote the availability and diversity of restaurants. Innovation districts in Bangkok should connect to restaurants and food networks in their vicinity.

Originality/value

The existing literature explored factors that attract talent at the city level, but no study has investigated attractiveness at the workplace location level. Despite some similarities, workplace location attributes identified in this study were more specific than city-level attributes.

中文翻译：

---

工作场所：检查吸引 Y 和 Z 世代人才的工作场所位置属性

目的

本文旨在识别和比较吸引 Y 一代和 Z 一代人才的工作场所位置属性。

设计/方法/方法

对 12 名参与者进行了半结构化访谈，以确定工作场所的位置属性。从泰国曼谷人才库中的 750 名 Y 世代和 Z 世代个体中收集了基于选择的联合调查，以比较属性的重要性。

发现

最重要的工作场所位置属性是餐厅的可用性和多样性，其次是场所外观、交通密度、公共工作空间的可用性、公共交通和下班后的活动。与交通相关的属性对老一辈人来说更重要，而公共工作空间和场所外观对年轻人来说更重要。

实际影响

为了吸引人才，曼谷市政府 (BMA) 应通过高效、低成本和快速的发展计划来解决潜在工作地点的弱点。尽管曼谷以街头小吃而闻名，但 BMA 将餐厅作为最重要属性的政策是有限的。BMA 应启动计划以促进餐厅的可用性和多样性。曼谷的创新区应该连接到附近的餐馆和食品网络。

原创性/价值

现有文献探讨了城市层面吸引人才的因素，但没有研究调查工作地点层面的吸引力。尽管有一些相似之处，但本研究中确定的工作场所位置属性比城市级别的属性更具体。