Purpose

In the context of social media (SM) use, self-disclosure (SD) behaviour meets users' social and emotional needs, but it is also accompanied by risks that can harm users. This paper aims to identify the factors that influence users' SD behaviour on SM in Indonesia, using a comparative analysis based on age groups.

Design/methodology/approach

A survey was conducted on 2,210 respondents who were active SM users in Indonesia. Data were processed and analysed using covariance-based structural equation modelling with AMOS 24.0 software.

Findings

Results indicate that, in the overall age group data, factors such as use of information (UI), trust, privacy control (PC), interactivity, perceived benefits (PB) and perceived risks (PR) influence users' SD behaviour. This research also found differences in the characteristics of SD behaviour between age groups.

Originality/value

Findings from this study can help SM service providers to evaluate the credibility and reliability of their platforms to encourage user retention.

中文翻译：

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印度尼西亚社交媒体用户的自我披露：个人和社交媒体因素的影响

目的

在社交媒体（SM）使用的背景下，自我披露（SD）行为满足了用户的社交和情感需求，但同时也伴随着可能伤害用户的风险。本文旨在通过基于年龄组的比较分析，确定影响印度尼西亚用户在 SM 上的 SD 行为的因素。

设计/方法/方法

对印度尼西亚活跃的 SM 用户的 2,210 名受访者进行了一项调查。使用基于协方差的结构方程建模和 AMOS 24.0 软件处理和分析数据。

发现

结果表明，在整体年龄组数据中，信息使用（UI）、信任、隐私控制（PC）、交互性、感知收益（PB）和感知风险（PR）等因素影响用户的SD行为。本研究还发现不同年龄段的 SD 行为特征存在差异。

原创性/价值

这项研究的结果可以帮助 SM 服务提供商评估其平台的可信度和可靠性，以鼓励用户留存。