In recent years, a growing academic interest in both the theoretical and empirical examination of visual representations of migrants has become visible in the social sciences. Scholars coming from diverse disciplines have significantly contributed to our critical knowledge of the processes (e.g. depersonalisation, dehistorisation or orientalisation) and stereotypical representations through which migrants are depicted. The article expands on this research field and it examines the practices of visual communication among Facebook users, who actively contribute to online discussions on the issue of migration by creating and sharing topical visual material drawing upon the local and the international anti-immigrant content and context. In particular, it focuses on the visuals, which actively use the figures of humour, satire or parody in order to diminish the representatives of migration. The content of Facebook posts is approached in a complex way, and therefore visual as well as textual elements are analysed and their rhetorical strategies and intertextual references are also taken into consideration.

近年来，社会科学界对移民视觉表征的理论和实证研究越来越感兴趣。来自不同学科的学者对我们对描述移民的过程（例如去个性化、去历史化或东方化）和刻板印象的批判性知识做出了重大贡献。本文扩展了这一研究领域，并考察了 Facebook 用户之间的视觉交流实践，这些用户通过利用本地和国际反移民内容和背景创建和分享主题视觉材料，积极参与关于移民问题的在线讨论. 特别是，它专注于视觉效果，积极使用幽默的形象，讽刺或模仿，以减少移民的代表。Facebook帖子的内容以复杂的方式处理，因此分析了视觉和文本元素，并考虑了它们的修辞策略和互文参考。