Purpose

This paper aims to explore how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change their green practices.

Design/methodology/approach

This qualitative study is based on interview data from 19 franchisors and their head office staff operating in the fast-food sector in France where franchise chains have been ‘named and shamed’ as continuing to ignore waste management regulation.

Findings

The findings suggest that both the form and bases of power of different stakeholder groups have important implications for the implementation of green practices, even those required by law. The authors find that the franchisees’ central network position alters the ability of franchisors to directly engage in dialog, consult with, and educate key stakeholders, creating additional challenges for franchisors in the implementation process.

Research limitations/implications

The qualitative nature of the study limits the extent to which the findings can be generalized. Future studies could develop an instrument to assess franchisor perceptions of stakeholder power.

Practical implications

The findings suggest that franchisors should consider carefully how they communicate changes to green practices to their franchisees to ensure not only their compliance but also their motivation to engage with those stakeholders with whom they have regular interactions. The findings can also help governments to better understand how to involve other stakeholders to ensure effective environmental legislation.

Originality/value

The study is the first, to the authors’ knowledge, to consider the role of stakeholders in the implementation of green practices in franchise chains. By examining franchise chains, this paper provides new insights into the role of an additional stakeholder, the franchisee, and enriches the literature on green practices in the hospitality sector.

中文翻译：

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可持续性和绿色实践：利益相关者权力在快餐连锁店中的作用

目的

本文旨在探讨参与特许经营链绿色废物管理的主要利益相关者的力量如何影响连锁店改变其绿色实践的能力。

设计/方法/方法

这项定性研究基于对 19 位特许经营商及其在法国快餐行业运营的总部员工的访谈数据，在这些地区特许经营连锁店因继续忽视废物管理法规而被“点名和羞辱”。

发现

研究结果表明，不同利益相关者群体的权力形式和基础对绿色实践的实施具有重要意义，即使是法律要求的实践也是如此。作者发现加盟商的中心网络地位改变了特许人直接参与对话、咨询和教育关键利益相关者的能力，在实施过程中给特许人带来了额外的挑战。

研究限制/影响

研究的定性性质限制了研究结果的普遍化程度。未来的研究可以开发一种工具来评估特许人对利益相关者权力的看法。

实际影响

调查结果表明，特许人应仔细考虑如何将绿色实践的变化传达给特许经营商，以确保他们不仅合规，而且确保他们与经常互动的利益相关者互动的动机。调查结果还可以帮助政府更好地了解如何让其他利益相关者参与以确保有效的环境立法。

原创性/价值

据作者所知，这项研究是第一个考虑利益相关者在特许经营链中实施绿色实践中的作用。通过检查特许经营链，本文提供了对额外利益相关者（加盟商）角色的新见解，并丰富了酒店业绿色实践的文献。