Purpose

This study aims to develop a theoretical framework that specifies how corporate social responsibility (CSR) and ethical climate (ETHIC) affect pride in membership (PRIDE), and in turn, attitudinal responses (i.e. job satisfaction and turnover intention) among employees, solely focusing on dealers in the casino industry. In addition, the moderating role of customer orientation is examined for internally motivated enjoyment (ENJOY) and externally motivated needs (NEED).

Design/methodology/approach

This study uses a non-probability convenience-sampling method by distributing 400 individual questionnaires to respondents. A total of 358 responses are used for data analysis using exploratory and confirmatory factor analyses. Furthermore, this study tests the proposed hypotheses using structural equation modeling.

Findings

This study finds the effect of CSR on ETHIC and the effect of ETHIC on PRIDE along with the subsequent effect on attitudinal responses. Findings also reveal a significant moderating role of ENJOY (NEED) on the relationship between ETHIC (CSR) and PRIDE (PRIDE).

Research limitations/implications

This study provides meaningful contributions to extant casino CSR literature, as well as opportunities for future research. The topic may be further explored from cross-cultural perspectives and adapt a methodology to enhance the generalizability and applicability of the findings.

Originality/value

This study attempts to explore the CSR effectiveness on casino dealers, in whom past empirical examination has found little interest. Moreover, according to the multi-experience model, this study investigates the relationships among CSR, ethical climate and pride in membership that have been rarely verified in the past literature. Finally, this study reveals a significant moderating role of ENJOY and NEED that has not been explored, particularly among casino dealers.

中文翻译：

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由赌场经销商的客户导向调节的企业社会责任 (CSR)、道德氛围和会员自豪感

目的

本研究旨在开发一个理论框架，具体说明企业社会责任 (CSR) 和道德氛围 (ETHIC) 如何影响会员自豪感 (PRIDE)，进而影响员工的态度反应（即工作满意度和离职意愿），仅关注关于赌场业的经销商。此外，客户导向的调节作用被检查为内部动机享受 (ENJOY) 和外部动机需求 (NEED)。

设计/方法/方法

本研究使用非概率便利抽样方法向受访者分发 400 份个人问卷。总共有 358 个回答用于使用探索性和验证性因素分析的数据分析。此外，本研究使用结构方程模型测试了提出的假设。

发现

本研究发现了 CSR 对 ETHIC 的影响和 ETHIC 对 PRIDE 的影响以及随后对态度反应的影响。调查结果还揭示了享受 (NEED) 对 ETHIC (CSR) 和 PRIDE (PRIDE) 之间关系的重要调节作用。

研究限制/影响

这项研究为现存的赌场企业社会责任文献提供了有意义的贡献，并为未来的研究提供了机会。可以从跨文化的角度进一步探讨该主题，并采用一种方法来提高研究结果的普遍性和适用性。

原创性/价值

本研究试图探索 CSR 对赌场经销商的有效性，过去的实证检验发现他们对此兴趣不大。此外，根据多经验模型，本研究调查了过去文献中很少验证的企业社会责任、道德氛围和会员自豪感之间的关系。最后，这项研究揭示了尚未探索过的享受和需要的重要调节作用，特别是在赌场经销商中。