Purpose

Underpinned by the consumer-based model of authenticity (CBA), this study aims to investigate whether leisure involvement, object-based and existential authenticity, host sincerity and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site.

Design/methodology/approach

Quantitative data were gathered from living history site visitors (n = 1,004), with partial least squares structural equation modeling used to test the hypothesized relationships.

Findings

The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of a positive memorable experience, contingent on CBA constructs (sincerity; object-based authenticity; existential authenticity). The significant association between object-based authenticity and memorable experience identified herein differs from some published studies, while other results are broadly consistent with extant research. Results also reveal significant differences for visitors who purchased souvenirs when compared to those who did not.

Research limitations/implications

The research extends the CBA by positing sincere hospitality as a relationship-based encounter between host and guest that influences social interaction, engagement and memorability within the novel living history site context. Further, the ability to differentiate visitors based on their purchases at the site is illustrated.

Originality/value

Given the ubiquity of engagement and authenticity as precursors to memorable experiences within contemporary commercial hospitality and heritage discourses, the findings apply to hospitality experiences beyond the living history site context examined herein.

中文翻译：

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制造回忆：一种基于消费者的真实性模型，适用于生活历史遗址

目的

在基于消费者的真实性模型 (CBA) 的支持下，本研究旨在调查休闲参与、基于对象和存在的真实性、主人的诚意和参与是否能在独特的商业酒店环境中激发积极的、令人难忘的游客体验：一个活生生的历史遗址。

设计/方法/方法

定量数据是从生活历史站点访问者 ( n = 1,004)中收集的，并使用偏最小二乘结构方程模型来测试假设的关系。

发现

结果证实了休闲参与、真诚和真实性之间的假设关系，相对于参与和随后的记忆力。研究结果表明，参与可以预测积极的难忘体验，这取决于 CBA 的结构（真诚；基于对象的真实性；存在真实性）。此处确定的基于对象的真实性和难忘体验之间的显着关联与一些已发表的研究不同，而其他结果与现有研究大体一致。结果还显示，与没有购买纪念品的游客相比，购买纪念品的游客存在显着差异。

研究限制/影响

该研究通过将真诚的款待作为主人和客人之间基于关系的相遇来扩展 CBA，它会影响新颖的生活历史遗址环境中的社交互动、参与度和记忆力。此外，还说明了根据访问者在网站上的购买情况来区分访问者的能力。

原创性/价值

鉴于参与和真实性作为当代商业酒店和遗产话语中令人难忘的体验的先导无处不在，研究结果适用于本文所研究的生活历史遗址背景之外的酒店体验。