Purpose

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Design/methodology/approach

Semi-structured interviews with 46 Airbnb hosts were undertaken using purposing sampling.

Findings

Study findings reveal that social and personal meanings of luxury manifest in host practice, with “home feeling” representing the epicentre of the luxury peer-to-peer (P2P) accommodation experience.

Research limitations/implications

Although this study draws from host views, it represents a first attempt to empirically examine perceptions and applications of luxury within P2P accommodation. The study provides a conceptual framework which may serve as a point of departure for further research into which luxury service dimensions guests value.

Practical implications

The findings of the study carry implications to the wider hospitality context. Specifically, hospitality practitioners need to reconceptualize luxury hospitality provision to promote a “homotel” accommodation model which highlights the offering of physical and social luxury dimensions in addition to elements of personalized service and home-like hedonic benefits.

Originality/value

The study offers a conceptual framework of the luxury P2P accommodation servicescape, which identifies two distinct luxury offerings that may be informative to both P2P accommodation providers and hospitality practitioners.

中文翻译：

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在Airbnb中构建奢华的意义

目的

继 Airbnb 最近转向奢侈品市场之后，本文旨在探讨 Airbnb 房东如何在其托管实践中构建奢侈品的含义。

设计/方法/方法

使用目的抽样对 46 位 Airbnb 房东进行了半结构化访谈。

发现

研究结果表明，奢华的社会和个人意义体现在主人的实践中，“家的感觉”代表了奢华的点对点 (P2P) 住宿体验的中心。

研究限制/影响

尽管这项研究借鉴了主人的观点，但它代表了第一次尝试实证检验 P2P 住宿中对奢侈品的看法和应用。该研究提供了一个概念框架，可以作为进一步研究客人重视的奢侈品服务维度的出发点。

实际影响

该研究的结果对更广泛的酒店环境产生了影响。具体而言，酒店业从业者需要重新定义豪华酒店供应的概念，以推广“旅店”住宿模式，除了个性化服务和家庭般的享乐福利之外，还强调提供物质和社交方面的奢华。

原创性/价值

该研究提供了豪华 P2P 住宿服务景观的概念框架，该框架确定了两种不同的豪华产品，这些产品可能对 P2P 住宿供应商和酒店从业者都有益。