Purpose

Most businesses strive to control the efficiency of their supply chains; however, luxury firms face additional challenges from counterfeit, gray market and copycat products. Blockchain technology can address these issues and enhance firms' supply chain management, guaranteeing the traceability and origin of luxury products. Therefore, this study aims to investigate the utility and contexts influencing the implementation of blockchain technology to optimize supply chain management and prevent fraud in the luxury industry.

Design/methodology/approach

The research uses a qualitative approach based on the grounded theory method. Data are collected by semi-structured interviews with 12 stakeholders working on blockchain applications in the luxury business sector.

Findings

Highlighting the problems faced by luxury brands' supply chains, this study presents blockchain technology as a solution for disintermediation, traceability and transparency in the luxury goods sector. The constraints faced by luxury brands incorporating this technology into their ecosystem include the knowledge gap, the multiplicity of third parties involved in the production process and bias toward short-term returns on investment.

Originality/value

Blockchains promote greater transparency and efficiency within supply chains, which builds consumer trust and improves brand revenue. Considering luxury brands' reluctance to adopt blockchains, this study suggests that luxury firms adopt a staggered implementation of private blockchain networks starting with a small number of third-party suppliers.

中文翻译：

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区块链在奢侈品行业的应用：供应链和商品的可追溯性

目的

大多数企业努力控制其供应链的效率；然而，奢侈品公司面临着来自假冒、灰色市场和山寨产品的额外挑战。区块链技术可以解决这些问题，加强企业的供应链管理，保证奢侈品的可追溯性和原产地。因此，本研究旨在调查影响区块链技术实施以优化供应链管理和防止奢侈品行业欺诈的效用和背景。

设计/方法/方法

该研究使用基于扎根理论方法的定性方法。数据是通过对 12 位从事奢侈品行业区块链应用的利益相关者的半结构化访谈收集的。

发现

本研究强调了奢侈品牌供应链面临的问题，将区块链技术作为奢侈品行业脱媒、可追溯性和透明度的解决方案。将这项技术纳入其生态系统的奢侈品牌面临的限制包括知识差距、参与生产过程的第三方的多样性以及对短期投资回报的偏见。

原创性/价值

区块链提高了供应链内的透明度和效率，从而建立了消费者的信任并提高了品牌收入。考虑到奢侈品牌不愿采用区块链，这项研究表明，奢侈品公司从少数第三方供应商开始，采用交错实施的私有区块链网络。