This research investigates the perception, acceptance, and economic valuation of new generations of consumers concerning disruptive technologies (DT) using the modified Technology Acceptance Model (TAM) as a reference. Specifically, it analyzes a group of university students' responses after experimenting with augmented reality (AR) glasses and 3D printers. The results show an eminent interest in technology on the part of young people and a frequent acceptance of its inclusion in their daily lives, and a clear intention to acquire this type of technology someday. Likewise, social projection and self-realization should be considered by marketing managers for the positioning and support of DT's future sales among young people. Based on the existing literature and the research results, the role of technology in generations' daily lives Y and Z is discussed.

本研究使用修改后的技术接受模型 (TAM) 作为参考，调查了新一代消费者对颠覆性技术 (DT) 的感知、接受和经济评估。具体来说，它分析了一组大学生在试用增强现实 (AR) 眼镜和 3D 打印机后的反应。结果表明，年轻人对技术有着浓厚的兴趣，并经常接受将技术融入他们的日常生活，并且有朝一日获得此类技术的明确意图。同样，营销经理应该考虑社会投射和自我实现，以定位和支持DT未来在年轻人中的销售。基于现有文献和研究成果，技术在世代相传中的作用