This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT), together with the trust-building mechanisms, this study explored the importance of the institutional mechanisms and their moderating effects between trust in the vendors and intention to adopt m-commerce. Traditionally, the effects of institutional mechanisms on trust and adoption intention have been considered separately in different study contexts. The purpose of this study was to extend the literature by simultaneously exploring two institutional mechanisms that are conceptually highly similar to each other, namely, structural assurance (SA) and perceived effectiveness of e-commerce institutional mechanisms (PEEIM). A self-administered survey was used to collect data, which were analyzed using partial least squares structural equation modelling (PLS-SEM). The results revealed that most of the constructs examined have significant relationships with the intention to adopt m-commerce. Additionally, PEEIM exhibits a significant moderating effect but SA does not. This study delineates how trust-building mechanisms play important roles in increasing consumers’ confidence in order to promote m-commerce adoption.

中文翻译：

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我们需要信任转移机制吗？移动商务采用视角

本研究旨在对决定和塑造消费者采用移动商务（m-commerce）的行为意向的因素进行综合分析。通过整合技术接受和使用统一理论 (UTAUT) 的核心结构以及信任建立机制，本研究探讨了制度机制的重要性及其在对供应商的信任与采用技术的意愿之间的调节作用。 -商业。传统上，制度机制对信任和收养意愿的影响在不同的研究背景下被分别考虑。本研究的目的是通过同时探索两种在概念上高度相似的制度机制来扩展文献，即，结构保证 (SA) 和电子商务体制机制 (PEEIM) 的感知有效性。使用自我管理的调查来收集数据，并使用偏最小二乘结构方程模型 (PLS-SEM) 对其进行分析。结果表明，大多数检查的结构与采用移动商务的意图有显着关系。此外，PEEIM 表现出显着的调节作用，而 SA 则没有。本研究描述了信任建立机制如何在提高消费者信心以促进移动商务采用方面发挥重要作用。结果表明，大多数检查的结构与采用移动商务的意图有显着关系。此外，PEEIM 表现出显着的调节作用，而 SA 则没有。本研究描述了信任建立机制如何在提高消费者信心以促进移动商务采用方面发挥重要作用。结果表明，大多数检查的结构与采用移动商务的意图有显着关系。此外，PEEIM 表现出显着的调节作用，而 SA 则没有。本研究描述了信任建立机制如何在提高消费者信心以促进移动商务采用方面发挥重要作用。