Purpose

Selfie tourism is a fast-growing phenomenon. Given the convenience of photo-snapping and photo-sharing on social media, selfie tourism is seen as an emerging trend among travelers. This phenomenon gave consequence toward travelers’ behavior, especially on how it can affect their memorable tourism experience and place attachment. This paper aims to examine the relationship between selfie tourism, memorable tourism experience, hedonic well-being and travelers’ place attachment.

Design/methodology/approach

A self-administered survey method is used. This research was carried out during the COVID-19 pandemic, consequently, the data were collected via Google Form (online). The respondents are tourists who have visited various tourism destinations in West Sumatera, Indonesia. To test the hypotheses of this study, questionnaires are distributed to 450 respondents. The proposed model was tested using structural equation modeling.

Findings

The results of this study shows that selfie tourism has a positive and significant relationship toward both memorable tourism experience and hedonic well-being. In addition, memorable tourism experience and hedonic well-being also have a significant relationship with place attachment.

Research limitations/implications

The limitation of this study lies in the limited reference to the relationship between selfie tourism and memorable tourism experience and hedonic well-being, because this is the first study to examine the relationship of these variables. This study also has not tested the direct relationship between selfie tourism and place attachment and has not considered eudaemonic well-being as an antecedent of place attachment. Further research will discuss the direct effect of selfie tourism and eudaemonic experience on place attachment, as well as the moderating effect of memorable tourism and hedonic well-being.

Practical implications

This study shows the benefits obtained by tourism managers in preparing selfie facilities, as well as the ability to create meaningful experiences. It provides tourism practitioners with an understanding that tourist place attachment can be improved by both memorable tourism experience and hedonic well-being. Furthermore, both memorable tourism experience and hedonic well-being can be affected by selfie tourism. This understanding can enhance the tourism providers’ strategy to improve services that fit the characteristics of today’s tourists. Therefore, selfie tourism, memorable tourism experience and hedonic well-being can support tourism sustainability, especially in creating place attachments.

Originality/value

To the authors’ knowledge, this is one of the first studies that investigated the relationship between selfie tourism, memorable tourism experience and place attachment. From a market-specific context, this is also the first study that investigated the antecedents of place attachment on West Sumatera’s tourism.

中文翻译：

---

通过自拍旅游、难忘的旅游体验和享乐幸福来预测地方依恋

目的

自拍旅游是一种快速增长的现象。鉴于在社交媒体上拍照和分享照片的便利性，自拍旅游被视为旅行者中的新兴趋势。这种现象对旅行者的行为产生了影响，特别是它如何影响他们难忘的旅游体验和地方依恋。本文旨在研究自拍旅游、难忘的旅游体验、享乐幸福感和旅行者地方依恋之间的关系。

设计/方法/方法

使用自我管理的调查方法。这项研究是在 COVID-19 大流行期间进行的，因此，数据是通过谷歌表格（在线）收集的。受访者是访问过印度尼西亚西苏门答腊岛各个旅游目的地的游客。为了检验本研究的假设，我们向 450 名受访者分发了问卷。使用结构方程模型对所提出的模型进行了测试。

发现

本研究结果表明，自拍旅游对难忘的旅游体验和享乐幸福感都有积极而显着的关系。此外，难忘的旅游体验和享乐幸福感也与地方依恋有显着关系。

研究限制/影响

本研究的局限性在于对自拍旅游与难忘旅游体验和享乐幸福感之间关系的参考有限，因为这是第一次研究这些变量之间的关系。这项研究也没有测试自拍旅游与地方依恋之间的直接关系，也没有将幸福感视为地方依恋的前因。进一步的研究将讨论自拍旅游和幸福体验对地方依恋的直接影响，以及难忘旅游和享乐幸福感的调节作用。

实际影响

这项研究显示了旅游管理者在准备自拍设施方面所获得的好处，以及创造有意义体验的能力。它为旅游从业者提供了一种理解，即旅游胜地的依恋可以通过难忘的旅游体验和享乐福祉来提高。此外，自拍旅游会影响难忘的旅游体验和享乐福祉。这种理解可以增强旅游提供者的战略，以改善适合当今游客特征的服务。因此，自拍旅游、难忘的旅游体验和享乐福祉可以支持旅游的可持续性，尤其是在创造地方依恋方面。

原创性/价值

据作者所知，这是最早调查自拍旅游、难忘的旅游体验和地方依恋之间关系的研究之一。从特定市场的背景来看，这也是第一项调查西苏门答腊岛旅游的地方依恋前因的研究。