In this study, we examine the impact of monetary incentives on user engagement and learning outcomes in massive open online courses (MOOCs). While MOOCs offer high-quality interactive educational resources to users worldwide, maintaining user engagement and enthusiasm on these platforms is a challenge. To address this issue, we conduct a field experiment in which users are given monetary incentives to engage in online learning. Our results show that those given a monetary incentive are more likely to submit homework and to gain higher homework grades. We further find that the effect persists even after we remove the monetary incentives and that it spills over into learning behavior in other courses in the same and subsequent semester. Overall, our findings suggest that monetary incentives counteract engagement decay and may help online users form persistent learning habits.

在这项研究中，我们研究了金钱激励对大规模开放在线课程 (MOOC) 中用户参与度和学习成果的影响。虽然 MOOC 为全球用户提供高质量的互动教育资源，但在这些平台上保持用户的参与度和热情是一项挑战。为了解决这个问题，我们进行了一项实地实验，在该实验中，用户会获得金钱奖励以参与在线学习。我们的结果表明，那些获得金钱奖励的人更有可能提交作业并获得更高的作业成绩。我们进一步发现，即使在我们取消金钱激励之后，这种影响仍然存在，并且它会蔓延到同一学期和下一学期其他课程的学习行为中。总体，