Is research practice inclusive and accessible to people with disabilities? It is a simple question, but one that is too often forgotten. When we think about sampling, we think about race, gender, family status, income, and geographic location, but never ability. Are we, as researchers, missing the mark by not doing this? I would argue yes. In this editorial I argue that accessible research is a key part of market research and explain how it can be included in everyday research practice.

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为什么必须将残疾人纳入研究

研究实践是否对残疾人具有包容性和可访问性？这是一个简单的问题，但经常被遗忘。当我们考虑抽样时，我们会考虑种族、性别、家庭状况、收入和地理位置，但从不考虑能力。作为研究人员，我们是否因为不这样做而错过了目标？我会争辩说是的。在这篇社论中，我认为无障碍研究是市场研究的关键部分，并解释了如何将其纳入日常研究实践。