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Reciprocating Business Model Innovation – How Client and Supplier Models Interact
Journal of Business-to-Business Marketing ( IF 2.0 ) Pub Date : 2021-09-02 , DOI: 10.1080/1051712x.2021.1920701
Merlin Stone 1 , Eleni Aravopoulou 2 , Ryan Stott 3 , Brett Parnell 4 , Jon Machtynger 5 , Liz Machtynger 6
Affiliation  

ABSTRACT

Purpose. The purpose of this article is to show the relationship between changes of industry business model on the supplier side and changes in business model on the client side, using the information technology industry as an example. This is the first paper to investigate supplier-side industry-wide business models and identify their consequences for client-side industry-wide business models.

Methodology. The methodology is a review of academic and gray literature and conceptual analysis, applied particularly to three client-side industry case studies – financial services, airlines and online video streaming services

Findings. Changes in the business model on the client side may be contingent on the products and services that emerge from the information and communications technology industry as it changes its business models.

Practical implications. Client-side companies formulating their business strategies in industries which are highly dependent on successful information management should factor developments in the information and communications technology industry business models into account in their planning. They should also consider how they can influence business model change on the supplier side by changes they make to their information management strategies and processes.

Research implications. The implications for research are that researching investigating changes in business models, particularly in relation to clients of the IT industry, should consider whether there have been changes in business models on the supplier or client side, and whether and how they have interacted.



中文翻译:

互惠商业模式创新——客户和供应商模式如何互动

摘要

目的。本文旨在以信息技术行业为例,展示供应商侧行业商业模式变化与客户端商业模式变化之间的关系。这是第一篇研究供应商全行业商业模式并确定其对客户端全行业商业模式的影响的论文。

方法论。该方法是对学术和灰色文献和概念分析的回顾,特别适用于三个客户端行业案例研究——金融服务、航空公司和在线视频流服务

调查结果。客户端业务模式的变化可能取决于信息和通信技术行业随着其业务模式的变化而产生的产品和服务。

实际意义。在高度依赖成功信息管理的行业中制定业务战略的客户端公司应在其规划中考虑信息和通信技术行业业务模式的发展。他们还应该考虑如何通过更改信息管理策略和流程来影响供应商方面的业务模式更改。

研究意义。研究的意义在于,研究商业模式的变化,特别是与 IT 行业客户相关的变化,应该考虑供应商或客户端的商业模式是否发生了变化,以及它们是否以及如何相互作用。

更新日期:2021-09-03
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