People hold strong moral objections to commercial bodily markets – the buying and selling of the human body and its components (e.g., prostitution; commercial surrogacy; trade of kidneys, blood plasma, sperm, ovum, and hair). This research takes a descriptive approach to understand why people object to the marketing of the human body and how their moral objections differ across the political spectrum. The authors propose that liberals and conservatives find bodily markets to be morally wrong; however, the two groups object to bodily markets for different reasons. Liberals are more sensitive to exploitation concerns, but conservatives are more sensitive to violation of sanctity concerns in these markets. Real-world observational data and controlled experiments test these predictions. The findings show how socio-political leaders utilize the different moral objections to persuade their respective audiences, such as how conservative versus more liberal pastors sermonize differently on prostitution. Second, results show how targeted marketing campaigns encourage liberals and conservatives to participate in consumer advocacy and donate to political causes. Third, findings outline how liberals and conservatives support different regulatory laws that penalize buyers versus sellers. Finally, results show how the different moral objections manifest for live bodily products but not for dead bodily products.

人们对商业身体市场——买卖人体及其组成部分（例如，卖淫；商业代孕；肾脏、血浆、精子、卵子和头发的贸易）持有强烈的道德反对。这项研究采用描述性方法来理解人们为什么反对人体营销，以及他们的道德反对意见在政治领域有何不同。作者建议自由主义者和保守派认为身体市场在道德上是错误的；然而，这两个群体出于不同的原因反对身体市场。自由主义者对剥削问题更敏感，但保守主义者对这些市场中违反神圣性的问题更敏感。真实世界的观测数据和受控实验验证了这些预测。调查结果显示了社会政治领袖如何利用不同的道德反对意见来说服各自的听众，例如保守派牧师与较自由派牧师在卖淫问题上的布道方式有何不同。其次，结果显示有针对性的营销活动如何鼓励自由派和保守派参与消费者倡导并为政治事业捐款。第三，调查结果概述了自由派和保守派如何支持惩罚买家与卖家的不同监管法律。