Purpose

The purpose of this paper is to make available an artifact that helps entrepreneurs and managers to recognize the diversity of creative logics centered on resources that are already available to the organization, presenting it as a tool to support the expansion of the product and service portfolio and as an alternative to Research and Development strategies, which are difficult to implement in the context of small businesses.

Design/methodology/approach

Following the precepts of the Action Design Research (ADR) method, researchers and practitioners (teachers and consultants) collaborated in the development of the artifact. Successive versions of the artifact were tested in the field: in classrooms by the teachers and in small companies by the consultants.

Findings

In addition to the artifact itself, which is available on the Internet, the lessons learned from the design process of the artifact were formalized in meta-requirements and meta-designs, in accordance with the precepts of the design theory that served as the foundation of ADR. These meta-specifications facilitate the critical analysis and evolution of the proposed artifact, in addition to the conception and proposition of new artifacts for the same class of problem.

Practical implications

The dialogical nature of the ADR approach, with the development of the artifact through interactive cycles between design and use, based on the practitioners' experience of using it with the final beneficiaries, resulted in a functional artifact that is simple to use by those interested in discussing product and service innovation with small organizations. The artifact in the form of software is available to all at https://tentypescreation.com.

Originality/value

From business examples and comparisons with widespread creative tactics, such as copy and invention, eight other creative tactics centered on resources available in the organization are explored by the artifact, providing means for practitioners to discuss alternative ways for managers, entrepreneurs, and future entrepreneurs to face the challenge of product and service innovation in small businesses.

中文翻译：

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小企业的产品和服务开发：讨论创意逻辑的神器命题

目的

本文的目的是提供一种人工制品，帮助企业家和管理者认识到以组织已经可用的资源为中心的创造性逻辑的多样性，并将其作为支持产品和服务组合扩展的工具，以及作为研究和开发战略的替代方案，在小型企业中难以实施。

设计/方法/方法

遵循动作设计研究 (ADR) 方法的规则，研究人员和从业者（教师和顾问）合作开发了该工件。该人工制品的连续版本在现场进行了测试：教师在教室中进行测试，顾问在小公司中进行测试。

发现

除了可以在 Internet 上获得的工件本身之外，从工件的设计过程中吸取的经验教训也被形式化为元需求和元设计，这符合作为设计理论基础的设计理论。 ADR。除了针对同一类问题的新工件的概念和提议之外，这些元规范还有助于对所提出的工件进行批判性分析和演变。

实际影响

ADR 方法的对话性质，通过设计和使用之间的交互循环开发工件，基于从业者与最终受益者一起使用它的经验，产生了一个易于使用的功能性工件。与小型组织讨论产品和服务创新。所有人都可以在 https://tentypescreation.com 上以软件形式获得该工件。

原创性/价值

从商业示例和与广泛的创造性策略（如复制和发明）的比较，该工件探索了其他八种以组织中可用资源为中心的创造性策略，为从业者提供了讨论经理、企业家和未来企业家的替代方法的方法。面对小企业产品和服务创新的挑战。