This paper aims to enrich the behavioral theory of international business strategy by investigating how CEO hubris (i.e., excess pride and confidence) affects international strategic choices, that is, location selection, entry timing, and modes of entry into the target market. Specifically, we focus on the relationship between cultural distance and international strategic choices and consider hubris as a mechanism that influences CEOs' decisions. Our conceptual framework recognizes that the performance of international strategies managed by hubristic CEOs is extremely volatile. On the one hand, we corroborate the idea that hubris has a dark side that may lead to pernicious outcomes. On the other hand, we recognize a bright side of hubris related to the consideration that overconfidence may sometimes be seen as a necessary CEO quality that in turn differentiates one firm from the others.

中文翻译：

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CEO傲慢的光明面和阴暗面：评估国际商业中的文化距离

本文旨在通过调查CEO的傲慢（即过度的骄傲和自信）如何影响国际战略选择，即区位选择、进入时机和进入目标市场的方式，丰富国际商业战略的行为理论。具体而言，我们关注文化距离与国际战略选择之间的关系，并考虑傲慢作为影响 CEO 决策的机制。我们的概念框架认识到，由傲慢的 CEO 管理的国际战略的绩效极不稳定。一方面，我们证实了傲慢有可能导致有害结果的阴暗面的观点。另一方面，我们认识到傲慢的一个光明面，与过度自信有时可能被视为 CEO 必备素质相关的考虑因素相关，这反过来又将一家公司与其他公司区分开来。