Artificial intelligence (AI) can generate a greater number of recombinations of ideas than humans can, and hence AI-produced creative products could be seen as embodying more innovation and surprise which are worth higher economic value. Yet the lack of human emotionality embedded in an AI product deprives it of an essential ‘humanness’ to which people attach important cultural value. As the overall value of a product is a sum of its economic and cultural values, we assessed the demand differential and quality perception asymmetry of creative products, specifically music compositions, that have been created by humans and AI separately. We conducted a survey with a quasi-experimental design and found that respondents reveal lower valuations towards music generated by AI and will moderate their evaluations of quality away from AI- and towards human-generated compositions when the type of composer is known. The demand for creative goods is sensitive to consumers’ perceptions of cultural proximity to humanness that determine the acceptability of AI products.

人工智能（AI）可以产生比人类更多的想法重组，因此人工智能生产的创意产品可以被视为体现更多创新和惊喜，具有更高的经济价值。然而，人工智能产品缺乏人类情感，剥夺了人们赋予重要文化价值的基本“人性”。由于产品的整体价值是其经济和文化价值的总和，我们评估了由人类和人工智能分别创造的创意产品，特别是音乐作品的需求差异和质量感知不对称。我们使用准实验设计进行了一项调查，发现受访者对 AI 生成的音乐的评价较低，并且当作曲家类型已知时，他们对质量的评价会从 AI 和人工生成的作品中减少。对创意商品的需求对消费者对文化与人性的接近程度的看法很敏感，这决定了人工智能产品的可接受性。