ABSTRACT

The global Pentecostal-charismatic movement is pervaded by freestanding, entrepreneurial, initiatives set up by individuals of diverse credentials and convictions who peddle miracles and advice as “goods”. Many also use self-promoting or income-generating efforts that in some cases can be crassly exploitative. This article examines 40 posts on two websites set up by self-styled “prophets” in the “prosperity”, healing, and deliverance segment of the movement. The prophets proffer healing remedies and advises for a variety of ailments or physical needs mainly related to family, marriage, and infertility. The two websites under study offer readers solutions to marriages, sexual inadequacy, and infertility. Using feminist critical discourse analysis (FCDA), the article unpacks how the advice offered on their advertisements reinforce dominant beliefs around “normal” womanhood. The content of the adverts, testimonials and advice contain purvey gendered norms that reinforce patriarchy, emphasize heterosexuality, reify virginity, and endorse procreation in ways that regulate female bodies.

摘要

全球五旬节魅力运动充满了独立、创业的倡议，这些倡议由具有不同资历和信念的个人发起，他们将奇迹和建议作为“商品”兜售。许多人还使用自我推销或创收的努力，在某些情况下可能是极其剥削的。本文检查了两个网站上的 40 篇帖子，这些帖子由自封的“先知”在运动的“繁荣”、治愈和拯救部分设立。先知们为主要与家庭、婚姻和不孕症有关的各种疾病或身体需求提供治疗方法和建议。正在研究的两个网站为读者提供婚姻、性不足和不孕症的解决方案。使用女权主义批判话语分析（FCDA），这篇文章揭示了他们在广告中提供的建议如何强化了围绕“正常”女性身份的主流信念。广告、推荐和建议的内容包含强化父权制、强调异性恋、物化童贞和支持以规范女性身体的方式生育的性别规范。