Purpose

This study investigated the interrelations of US consumers' perceptions of their ownership of digital media content, their perceived importance of various digital rights and ownership rights and their preferences for owning vs accessing media content.

Design/methodology/approach

This study used an online questionnaire survey and analyzed data from 437 participants recruited via Amazon's Mechanical Turk mechanism.

Findings

Participants' perceived importance of digital rights correlates with consumers' ownership perceptions, and people who value certain digital rights tend to have narrower ownership perceptions. Users' ownership and access preferences vary with their perceived importance of ownership rights, especially concerning music and movies. Notably, people who prefer the access model were less concerned about ownership rights to possess, use and resell content.

Social implications

The study provides empirical evidence of consumers' ownership perceptions in the digital age and warns consumers of the dangers of the erosion of their digital ownership rights.

Originality/value

Legal ownership and psychological ownership are usually considered separate constructs and seldom examined together. By showing the correlation between consumers' ownership perceptions and their perceived importance of digital rights, this study demonstrates the connection between legal ownership and psychological ownership.

中文翻译：

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所有权与访问权：消费者对数字所有权的看法和偏好

目的

本研究调查了美国消费者对其数字媒体内容所有权的看法、他们对各种数字权利和所有权的重要性的看法以及他们对拥有与访问媒体内容的偏好之间的相互关系。

设计/方法/方法

本研究使用在线问卷调查并分析了通过亚马逊的 Mechanical Turk 机制招募的 437 名参与者的数据。

发现

参与者对数字权利重要性的感知与消费者的所有权认知相关，而重视某些数字权利的人往往对所有权的认知较为狭隘。用户的所有权和访问偏好随他们对所有权重要性的感知而有所不同，尤其是在音乐和电影方面。值得注意的是，喜欢访问模式的人不太关心拥有、使用和转售内容的所有权。

社会影响

该研究提供了数字时代消费者所有权认知的经验证据，并警告消费者其数字所有权受到侵蚀的危险。

原创性/价值

法律所有权和心理所有权通常被认为是独立的结构，很少一起研究。通过展示消费者的所有权认知与其感知的数字权利重要性之间的相关性，本研究证明了法定所有权与心理所有权之间的联系。