ABSTRACT

Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being has a positive effect on sharing tourism experience on MSM, which further leads to the enjoyment of the digitalized tourism experience. The study provides important implications for tourism research and practice.

摘要

本研究借鉴积极情绪的扩展和构建理论，将游客预先存在的主观幸福感视为使用移动社交媒体 (MSM) 分享旅游体验的前提。该研究进一步研究了共享如何影响旅游体验。数据是从 1084 名有使用 MSM 分享旅游体验经验的消费者中收集的。结果表明，主观幸福感对 MSM 旅游体验分享有积极影响，进一步导致数字化旅游体验的享受。该研究为旅游研究和实践提供了重要的启示。