Processes of digitalization continue to have a profound effect on many old, traditional organizations. In institutions such as banks, theaters, and churches, established structures and practices are being challenged by digitization in general and the participatory logic of social media in particular. This article draws on Mark C. Taylor’s concepts of figuring and disfiguring to analyze empirical data gathered from the Church of Sweden Facebook page. The aim is to discuss how social media affects the conditions for religious communication and what the consequences are for a traditional religious organization such as the Church of Sweden.

中文翻译：

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当 Facebook 成为 Faithbook：探索社交媒体环境中的宗教传播

数字化进程继续对许多古老的传统组织产生深远的影响。在银行、剧院和教堂等机构中，既定的结构和实践正受到总体数字化的挑战，尤其是社交媒体的参与逻辑。本文借鉴 Mark C. Taylor 的造型和毁容概念来分析从瑞典教会 Facebook 页面收集的经验数据。目的是讨论社交媒体如何影响宗教交流的条件，以及对瑞典教会等传统宗教组织的影响。