Go-along interviews among adolescents (N = 26, M_age = 16.31, SD = .83) were conducted to examine how adolescents interpret alcohol posts in terms of appropriateness and how this, in turn, plays a role in adolescents’ reactions toward alcohol posts on public and private social media entries. The findings of this study, first, indicate that alcohol posts were classified as appropriate or inappropriate based on the amount of alcohol and the displayed behavior in the post. Second, most posts, including inappropriate ones, received positive or no feedback. Moreover, adolescents deliberately seemed to withhold negative feedback out of fear of being misjudged by peers. Still, negative reactions were expressed more quickly in safer off- and online environments (i.e., face-to-face conversation and online chat messages) because they were visible to close friends only. This is important in view of prevention as it unravels the interesting role of private environments in stimulating negative interpersonal communication.

青少年中的持续访谈（N = 26，M_年龄= 16.31，SD= .83) 的目的是检查青少年如何根据适当性来解释酒精帖子，以及这反过来又如何影响青少年对公共和私人社交媒体条目上的酒精帖子的反应。这项研究的结果首先表明，酒精帖子根据酒精含量和帖子中显示的行为分为适当或不适当。其次，大多数帖子，包括不适当的帖子，都收到了积极的反馈或没有收到反馈。此外，由于害怕被同龄人误判，青少年似乎故意隐瞒负面反馈。尽管如此，在更安全的离线和在线环境（即，面对面的对话和在线聊天消息）中，负面反应会更快地表达出来，因为只有亲密的朋友才能看到它们。