ABSTRACT

The purpose of the present paper is to identify the processes for assessing tourism supply chain performance and study the performance of the supply chain of rural tourism resorts in central Mazandaran. Performance assessment components were categorized according to the six SCOR model processes, and a decision tree was designed. The statistical population of the study consisted of academic experts, rural tourism entrepreneurs, resort owners (375), and tourists (550). Evaluation of the importance of each process in the performance of the supply chain indicates that the reliability process has the highest significance, and the agility process is less significant. Finally, the ranking of tourism resorts supply chain performance by the Promethee method shows that supply chains of Nur and Amol county tourism destinations have desirable performance, and supply chains of tourism destinations of Savadkuh and Babol have undesirable performance.

摘要

本文的目的是确定评估旅游供应链绩效的过程，并研究马赞达兰中部乡村旅游胜地供应链的绩效。根据六个SCOR模型过程对绩效评估组件进行分类，并设计了决策树。该研究的统计人群包括学术专家、乡村旅游企业家、度假村业主（375人）和游客（550人）。评价各流程在供应链绩效中的重要性表明，可靠性流程的重要性最高，敏捷性流程的重要性较低。最后，Promethee 方法对旅游胜地供应链绩效的排名表明，努尔和阿莫尔县旅游目的地的供应链表现良好，