Purpose

Whilst country-of-origin (COO) effects have been studied extensively since the 1960s, little research has explored these effects with respect to ecological considerations. The purpose of this paper is to explore the COO ecological image (CEI) construct by defining its facets across consumers and professionals from two different countries, namely, France and Australia.

Design/methodology/approach

Because of the exploratory nature of the research, the authors used two qualitative techniques, namely, semi-structured interviews and focus groups.

Findings

Findings indicate the CEI construct is composed of eight dimensions, namely, policy, technological, economic, people characteristics, natural, climatic, historical and eco-product features.

Research limitations/implications

The research provides insights into the CEI construct and justifies future studies to develop a scale measure for it. However, the generalisability of the results must be considered limited due to the qualitative exploratory nature of the study.

Practical implications

The research offers implications for companies and policymakers by allowing them to understand how consumers form a CEI. It suggests new applications respective to how to leverage positive aspects of a CEI and how to mitigate negative ones.

Originality/value

The study extends the literature on COO by identifying the possible dimensions of the CEI construct, thus providing better insights into the little-explored link between COO and sustainable products.

中文翻译：

---

可持续性挑战中地理起源的相关性：国家生态形象的各个方面

目的

虽然自 1960 年代以来已经广泛研究了原产国 (COO) 效应，但很少有研究从生态考虑方面探讨这些影响。本文的目的是通过定义来自两个不同国家（即法国和澳大利亚）的消费者和专业人士的各个方面来探索 COO 生态形象 (CEI) 结构。

设计/方法/方法

由于研究的探索性，作者使用了两种定性技术，即半结构化访谈和焦点小组。

发现

结果表明，CEI 结构由八个维度组成，即政策、技术、经济、人的特征、自然、气候、历史和生态产品特征。

研究限制/影响

该研究提供了对 CEI 结构的见解，并证明了未来研究的合理性，以为其制定规模衡量标准。然而，由于研究的定性探索性质，结果的普遍性必须被认为是有限的。

实际影响

该研究通过让公司和政策制定者了解消费者如何形成 CEI，为他们提供了启示。它建议了有关如何利用 CEI 的积极方面以及如何减轻消极方面的新应用。

原创性/价值

该研究通过确定 CEI 结构的可能维度扩展了关于 COO 的文献，从而更好地洞察了 COO 与可持续产品之间鲜为人知的联系。