Recognizing the extent of inconclusive findings in the environmental commitment – export performance nexus, this study examines this link in order to reduce theoretical ambiguity. The paper focuses on family firms in Poland and assesses the distinct rate of export intensity resulting from strategic commitment to environmental issues, through product innovation and process innovation. Analyzing a sample of 409 firms sourced from the World Bank Enterprise Survey database, the results indicate that strategic commitment to environmental issues encourages process innovation but not product innovation. In turn, process innovation increases export intensity while product innovation does not. It is also found that quality certifications interact with the relationship between strategic commitment to environmental issues and product innovation. These findings pose important theoretical implications and offer insights to stakeholders particularly interested in the sustainable practices of family firms.

认识到环境承诺 - 出口绩效关系中不确定的调查结果的程度，本研究检查了这一联系，以减少理论上的歧义。该论文侧重于波兰的家族企业，并通过产品创新和流程创新评估了对环境问题的战略承诺所产生的明显出口强度。分析来自世界银行企业调查数据库的 409 家公司的样本，结果表明对环境问题的战略承诺鼓励流程创新，但不鼓励产品创新。反过来，流程创新会增加出口强度，而产品创新则不会。还发现质量认证与对环境问题的战略承诺和产品创新之间的关系相互作用。