Corporate activism is a growing practice whereby companies take a stand on a social, political, or environmental issue, usually controversial, to contribute to social change. This research examines a corporate activism action targeting a company and conducted through a corporate boycott. The research has analyzed the stock market performance of the target (Facebook) and the sponsor companies after the Stop Hate for Profit campaign. The results show that the company that suffers boycott receives a significant negative effect on the stock market, but the sponsoring companies have no effect. Thus, even though corporate activism is a stakeholder demand and previous research highlights its importance on brand management strategies, the companies that support it do not obtain a positive impact on the value of their share prices. The article presents a series of recommendations for practitioners and academics.

企业行动主义是一种日益增长的做法，公司通过这种做法在通常有争议的社会、政治或环境问题上采取立场，以促进社会变革。本研究调查了针对一家公司并通过公司抵制进行的公司激进主义行动。该研究分析了目标公司（Facebook）和赞助公司在停止仇恨利润活动之后的股市表现。结果表明，受到抵制的公司对股市有显着的负面影响，而发起公司则没有影响。因此，尽管企业激进主义是利益相关者的需求，并且之前的研究强调了其对品牌管理战略的重要性，但支持它的公司并未对其股价价值产生积极影响。