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The life course paradigm and consumer behavior: Research frontiers and future directions
Psychology and Marketing ( IF 8.9 ) Pub Date : 2021-08-30 , DOI: 10.1002/mar.21586
George P. Moschis 1
Affiliation  

Although researchers have been increasingly using life course perspectives for studying various types of consumption-related behaviors, they are yet to fully benefit from a recently developed multidisciplinary research approach, known as “the life course paradigm.” This paradigm is viewed as a theoretical orientation for the study of stability and change in thoughts and actions over time. It is used extensively across disciplines and internationally, but it has received limited attention in the consumer field; and it has the potential of helping researchers improve their efforts to study consumers over time. To help inform the reader about this paradigm and its assumptions, this article first presents a conceptual life course model and demonstrates its application. Next, it briefly discusses studies that have employed life course explanations of a variety of consumption-related activities, and interprets their results within the context of the life course model, identifying gaps and research questions that could be effectively studied using the life course paradigm. Finally, the article presents a research agenda on topics of interest to several groups of researchers, offering novel insights and innovative methods to help them think about how to study various types of consumer behavior over time within the life course conceptual blueprint.

中文翻译:

生命历程范式与消费者行为:研究前沿与未来方向

尽管研究人员越来越多地使用生命历程的视角来研究各种类型的消费相关行为,但他们尚未充分受益于最近开发的多学科研究方法,即“生命历程范式”。这种范式被视为研究思想和行动随时间的稳定性和变化的理论方向。它在跨学科和国际上广泛使用,但在消费领域受到的关注有限;随着时间的推移,它有可能帮助研究人员改进研究消费者的工作。为了帮助读者了解这个范式及其假设,本文首先提出了一个概念性的生命历程模型并演示了它的应用。下一个,它简要讨论了对各种消费相关活动采用生命历程解释的研究,并在生命历程模型的背景下解释了其结果,确定了可以使用生命历程范式进行有效研究的差距和研究问题。最后,本文针对几组研究人员感兴趣的主题提出了研究议程,提供了新颖的见解和创新方法,以帮助他们思考如何在生命历程概念蓝图中随时间研究各种类型的消费者行为。
更新日期:2021-10-07
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