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Editorial: business education in profound disruption
Journal of Services Marketing ( IF 3.8 ) Pub Date : 2021-09-01 , DOI: 10.1108/jsm-08-2021-528
Mark Scott Rosenbaum 1 , Rebekah Russell-Bennett 2 , Germán Contreras-Ramírez 3
Affiliation  

Purpose

This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming.

Design/methodology/approach

The editorial provides introspection, personal reflections and conceptualization using current literature.

Findings

The authors discuss 11 drivers that are influencing graduate business education. These drivers include the demographic cliff, the K-shaped recovery, MBA degrees losing their allure, emergence of two pricing structures, the rise of online universities, certificates and micro-credentials, the massive open online course (MOOC) MBA programs, MOOCs and certification, Grow with Google, Outsourcing MBA instruction and business education relevancy.

Research limitations/implications

Traditional university and college graduate business education providers must realize that the educational industry is experiencing a revolutionary disruption and that many universities will fail to meet learners’ expectations for relevant skills and organizational demands for employees who have specific skills for employability.

Practical implications

Learners will no longer rely on traditional four-year universities to obtain business skills.

Originality/value

This work synthesizes a disparate set of drivers that are affecting all graduate business educational providers.



中文翻译:

社论:深刻颠覆中的商业教育

目的

本社论旨在讨论推动商业教育变革的 11 个趋势,尤其是工商管理硕士 (MBA) 课程规划。

设计/方法/方法

社论提供了使用当前文献的内省、个人反思和概念化。

发现

作者讨论了影响研究生商业教育的 11 个驱动因素。这些驱动因素包括人口悬崖、K 型复苏、MBA 学位失去吸引力、两种定价结构的出现、在线大学、证书和微证书的兴起、大规模开放在线课程 (MOOC) MBA 课程、MOOC 和认证、与谷歌一起成长、外包 MBA 教学和商业教育相关性。

研究限制/影响

传统的大学和学院毕业生商业教育提供者必须意识到,教育行业正在经历一场革命性的颠覆,许多大学将无法满足学习者对相关技能的期望以及对具有特定就业能力的员工的组织需求。

实际影响

学习者将不再依赖传统的四年制大学来获得商业技能。

原创性/价值

这项工作综合了影响所有研究生商业教育提供者的一组不同的驱动因素。

更新日期:2021-08-30
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