Shore excursions are an important element of the leisure cruise product, reflecting the perceived attractiveness of a cruise itinerary and thus influencing the overall cruise experience. This research systematically explores characteristics of global cruise shore excursions using data collected from one of the world's largest cruise lines, Royal Caribbean International, which markets seven shore excursion categories and 3259 individual excursion products distributed in 458 cruise ports of call around the world. By using content analysis, word frequency analysis, and sematic network analysis, this study revealed a core-periphery structure of shore excursion categories and identified the relationship between shore excursions and relevant local resources (e.g., natural and cultural resources, tourist products, facilities, experiences, and activities). Additionally, means analysis and regression analysis highlight regional differentiation in terms of type, positioning or image, duration, and price of cruise excursions. Findings suggest that destinations which use the research methodology applied here can identify critical local resources needed for shore excursion products that will meet cruise line demand and satisfy cruise passengers.

岸上游览是休闲游轮产品的一个重要元素，反映了游轮行程的感知吸引力，从而影响整体游轮体验。这项研究使用从世界上最大的邮轮公司之一皇家加勒比国际公司收集的数据系统地探索了全球邮轮岸上游览的特征，该公司销售七种岸上游览类别和分布在全球 458 个邮轮停靠港的 3259 种个人游览产品。本研究通过内容分析、词频分析和语义网络分析，揭示了岸上游览类别的核心-外围结构，并确定岸上游览与当地相关资源（如自然和文化资源、旅游产品、设施、经历，和活动）。此外，均值分析和回归分析突出了邮轮旅行在类型、定位或图像、持续时间和价格方面的区域差异。调查结果表明，使用此处应用的研究方法的目的地可以确定岸上游览产品所需的关键本地资源，以满足邮轮公司的需求并满足邮轮乘客的需求。