ABSTRACT

Industrialized animal agriculture reveals human-animal relations defined by routinized, institutionalized violence on a staggering scale. Despite greater public recognition of these issues, consumption of meat and other products from industrially processed animals continues to rise globally. This article responds to an ongoing need to consider unexplored sites in research addressing challenges to “meat culture” and the promotion of alternatives. To this end, it examines the film Carnage, about a future vegan utopia, as a distinctive artistic intervention. It is analyzed as a unique example of the construction of counterfactual futures – the practice of imagining the potential impact of hypothetical events on future scenarios. It is claimed that Carnage reflects potential advances in effective animal advocacy, and further innovation in artistic, cultural and methodological interventions that can enliven campaigning repertoires of rhetorical strategies, discursive and narrative frames.

摘要

工业化的畜牧业以惊人的规模揭示了由常规化、制度化的暴力定义的人与动物关系。尽管公众对这些问题有了更大的认识，但全球工业加工动物的肉类和其他产品的消费量继续上升。本文回应了在研究中考虑未开发地点的持续需求，以应对“肉类文化”和推广替代品的挑战。为此，它将关于未来素食乌托邦的电影《大屠杀》作为一种独特的艺术干预进行了考察。它被分析为构建反事实未来的一个独特例子——想象假设事件对未来情景的潜在影响的实践。据称，大屠杀 反映了有效动物宣传方面的潜在进展，以及艺术、文化和方法干预方面的进一步创新，可以使修辞策略、话语和叙事框架的竞选曲目更加活跃。