Abstract

This article investigates the mediating role of women entrepreneurs’ reluctance to adopt an entrepreneurial strategic posture in the negative relationship between their perceptions of market hostility and competitive performance. It also notes a potential buffering role of family business support. According to survey data collected among women entrepreneurs in Ireland, beliefs about unfriendly competitive environments undermine business success, because these entrepreneurs refrain from pursuing entrepreneurial business activities. This mediating role is less prominent for women entrepreneurs who can count on family members who help them with their business. For entrepreneurship stakeholders, this study specifies a key mechanism—namely, a preference for conservative instead of entrepreneurial strategic approaches—by which ruminations about adverse market conditions translate into strategic choices that undermine firm performance. Yet it offers some good news too, in showing that this harmful process can be subdued by the presence of adequate family support.

中文翻译：

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什么时候市场敌意会通过减少创业努力来削弱竞争绩效？女企业家家族企业支持的缓冲效应

摘要

本文调查了女企业家不愿采取创业战略姿态在她们对市场敌意的看法与竞争绩效之间的负相关关系中的中介作用。它还指出了家族企业支持的潜在缓冲作用。根据在爱尔兰女企业家中收集的调查数据，认为不友好的竞争环境会破坏商业成功，因为这些企业家不愿从事创业活动。对于可以依靠家庭成员帮助她们开展业务的女企业家来说，这种调解作用不那么突出。对于创业利益相关者，本研究指定了一个关键机制——即，偏爱保守而不是创业的战略方法——通过这种方法，对不利市场条件的思考转化为破坏公司业绩的战略选择。然而，它也提供了一些好消息，表明如果有足够的家庭支持可以抑制这种有害的过程。