Purpose

Global economic growth provides new opportunities for the development of clothing enterprises, but at the same time, the rapid growth of clothing customization demand and the gradual increase of clothing costs also pose new challenges for the development of clothing enterprises. In this context, 3D printing technology is injecting new vitality and providing a new development direction for the vigorous development of clothing enterprises. However, with the application of 3D printing technology, more and more clothing enterprises are facing the problem of business model innovation. In view of the lack of relevant research, it is necessary to carry out exploratory research on this issue.

Design/methodology/approach

The business model canvas method was adopted to design business model for clothing enterprises using 3D printing. The simulation model of the designed business model was constructed by a system dynamics method, and the application of the designed business model was analysed by a scenario simulation.

Findings

Mass selective customization-centralized manufacturing (MSC-CM) business model was constructed for clothing enterprises using 3D printing, and a static display was carried out using the BMC method. A dynamic simulation model of the MSC-CM business model was constructed. The future scenario of clothing enterprises using 3D printing was developed, and a simulated enterprise was analysed. The results show that the MSC-CM business model has a good application value. The simulation model of the MSC-CM business model performs the function of a business strategy experiment platform and also has a good practical application value.

Research limitations/implications

The MSC-CM business model is only a typical business model for clothing enterprises using 3D printing. It is necessary to further develop other business models, and some elements of the MSC-CM business model need to be further improved. In addition, the MSC-CM business model simulation uses a general model, which is not suitable for all clothing enterprises using 3D printing. When the model is applied, the relevant enterprises can further adjust and optimize it, thereby improving the validity of the simulation model.

Originality/value

To the best of the authors’ knowledge, this is the first paper on the MSC-CM business model for garment enterprises using 3D printing. Secondly, it is the first time that the business model of clothing enterprises using 3D printing has been simulated. In particular, the proposed business model simulation provides the possibility for testing the business strategy of clothing enterprises using 3D printing. In addition, a positive attempt has been made in the collaborative research of using both a static display business model and a dynamic simulation business model.

中文翻译：

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基于3D打印的服装企业“批量选择性定制-集中制造”商业模式设计与模拟

目的

全球经济增长为服装企业的发展提供了新的机遇，但与此同时，服装定制需求的快速增长和服装成本的逐步上升也对服装企业的发展提出了新的挑战。在此背景下，3D打印技术正在为服装企业的蓬勃发展注入新的活力，提供新的发展方向。然而，随着3D打印技术的应用，越来越多的服装企业面临着商业模式创新的问题。鉴于相关研究的缺乏，有必要对这一问题进行探索性研究。

设计/方法/方法

采用商业模式画布法，为服装企业使用3D打印设计商业模式。采用系统动力学方法构建了所设计的业务模型的仿真模型，并通过情景模拟分析了所设计的业务模型的应用。

发现

采用3D打印为服装企业构建大规模选择性定制-集中制造（MSC-CM）商业模式，并采用BMC方法进行静态展示。构建了MSC-CM业务模型的动态仿真模型。开发了服装企业使用3D打印的未来场景，并对模拟企业进行了分析。结果表明，MSC-CM商业模式具有良好的应用价值。MSC-CM商业模型仿真模型既发挥了商业战略实验平台的功能，也具有很好的实际应用价值。

研究限制/影响

MSC-CM商业模式只是服装企业使用3D打印的典型商业模式。需要进一步发展其他商业模式，MSC-CM商业模式的一些要素需要进一步完善。此外，MSC-CM商业模式模拟采用通用模型，并不适合所有使用3D打印的服装企业。应用模型时，相关企业可以进一步调整优化，从而提高仿真模型的有效性。

原创性/价值

据作者所知，这是第一篇关于服装企业使用 3D 打印的 MSC-CM 商业模式的论文。其次，首次模拟服装企业使用3D打印的商业模式。特别是，所提出的商业模式模拟为使用 3D 打印测试服装企业的商业战略提供了可能。此外，在静态显示商业模式和动态模拟商业模式的协同研究方面进行了积极的尝试。