ABSTRACT

The current research sought to examine how consuming music on streaming platforms, such as Spotify, and other digital media acts as a form of interpersonal communication. This survey research, which is based on a sample (n = 401) recruited through Amazon’s Mechanical Turk (MTurk) human intelligence marketplace, revealed that once consumption rates surpass casual listening (more than 2 hours per day), popular music offers remarkably comparable communicative value for listeners. Results clarified that regardless of music genre preferences, relatively frequent listeners consistently call upon music for parasocial interaction, to inform their identity, and as a means of sharing with others.

摘要

当前的研究试图检查在 Spotify 等流媒体平台和其他数字媒体上消费音乐如何作为一种人际交流形式。这项调查研究基于通过亚马逊的 Mechanical Turk (MTurk) 人类智能市场招募的样本 ( n = 401)，表明一旦消费率超过休闲聆听（每天超过 2 小时），流行音乐就会提供非常可比的交流听众的价值。结果表明，无论音乐类型偏好如何，相对频繁的听众始终会通过音乐进行准社会互动，以告知他们的身份，并作为与他人分享的一种方式。