“Ferrante Fever,” a term used to describe the contagious wave of enthusiasm for the Neapolitan Quartet by Elena Ferrante, has led to the creation of several commercial extensions (a play, a television series, and travel guides) and inspired many readers to travel to Naples. In this article, I analyze the Ferrante phenomenon in the context of what Henry Jenkins calls “Convergence Culture” and cultural tourism, exploring the transmedial qualities of the Neapolitan Novels as well as the economic and cultural impact of the travel guide Ferrante Fever: A Tour of Naples Inspired by Elena Ferrante’s Neapolitan Novels by Danielle Oteri. The guide represents a full immersion for Ferrante’s fans in the world of the Neapolitan Novels, and it also serves as a promotional tool for the city of Naples and the Campania region. Considering the link between this travel guide and Italian identity, I hypothesize that the novels’ “italianità” has made it possible to promote an “authentic Italian experience.” Overall, the Neapolitan Quartet exemplifies the economic potential of cultural products and sheds light on the use of symbolic capital for tourism. In fact, by portraying an alluring image of Naples, Ferrante has “positively positioned” the city in the minds of her readers, rebranding the city and turning her fans into literary tourists.

“Ferrante Fever”这个词用来描述 Elena Ferrante 对那不勒斯四重奏的热情感染浪潮，导致了几个商业扩展（戏剧、电视连续剧和旅游指南）的创作，并激发了许多读者去旅行到那不勒斯。在这篇文章中，我在亨利·詹金斯所说的“融合文化”和文化旅游的背景下分析费兰特现象，探索那不勒斯小说的跨界品质以及旅游指南费兰特发烧：旅游的经济和文化影响那不勒斯的灵感来自埃琳娜·费兰特的那不勒斯小说丹妮尔·奥特里 (Danielle Oteri) 该指南代表了费兰特的粉丝完全沉浸在那不勒斯小说的世界中，同时也是那不勒斯市和坎帕尼亚地区的宣传工具。考虑到这本旅行指南与意大利身份之间的联系，我假设小说中的“ italianità”使得宣传“地道的意大利体验”成为可能。总体而言，那不勒斯四重奏体现了文化产品的经济潜力，并阐明了象征性资本在旅游中的使用。事实上，通过描绘那不勒斯的迷人形象，费兰特在她的读者心目中“积极地定位”了这座城市，重塑了这座城市并将她的粉丝变成了文学游客。