This paper analyzes how the hashtag #Renziscappa was used to create a link between online and offline forms of political activism. Launched in November 2014 by the Italian collective Wu Ming, #Renziscappa aimed to encourage the reporting online of any form of offline protest against the Italian Prime Minister Matteo Renzi. The implementation of #Renziscappa by Wu Ming and their followers sought to counter mainstream representations of Renzi’s purported consensus, and to catalyze and organize the offline protests. Conversely, offline participation linked the hashtag to impact-making political actions. However, the uncontrolled proliferation of #Renziscappa and its appropriation by the Movimento 5 Stelle made the online campaign increasingly lose its connection with the offline protests. By contrast, the concerted transmedia diffusion of #Renziscappa through Wu Ming’s blog Giap and interactive maps preserved this connection. In particular, the maps contextualized #Renziscappa in the genealogical evolution, geo-temporal settings, and socio-political composition of the offline movement. The network of these transmedia extensions constituted a narrative alternative to the mainstream that made users perceive the collective dimension of the movement in a national perspective and fostered the formation of a political subjectivity.

本文分析了如何使用#Renziscappa 标签在在线和离线形式的政治激进主义之间建立联系。#Renziscappa 于 2014 年 11 月由意大利集体吴明发起，旨在鼓励在线报道任何形式的针对意大利总理马泰奥·伦齐的线下抗议。吴明及其追随者实施#Renziscappa 试图反击 Renzi 所谓共识的主流代表，并催化和组织线下抗议。相反，线下参与将话题标签与产生影响的政治行动联系起来。然而，#Renziscappa 的不受控制的扩散及其被 Movimento 5 Stelle 的挪用，使得在线活动越来越多地与线下抗议活动失去联系。相比之下，Giap和交互式地图保留了这种联系。特别是，这些地图将#Renziscappa 融入了离线运动的谱系演变、地理时间设置和社会政治构成中。这些跨媒体扩展的网络构成了主流的叙事替代品，使用户从国家的角度感知运动的集体维度，并促进了政治主体性的形成。