By offering to rent energy technologies, energy suppliers and other companies may tap into new market segments, allowing them to preserve or increase market shares. Because such rental services can help overcome capital-related and other barriers to energy efficiency, they may also contribute to achieving ambitious energy and climate targets. Yet, empirical analyses of renting energy technologies are scarce. Employing a large-scale discrete choice experiment among owner-occupiers in the United Kingdom, this study explores households' willingness-to-pay for renting compared to owning their new heating system. The findings obtained from mixed logit models suggest that, on average, participants strongly dislike renting compared to owning their new heating system, in particular owner-occupiers who are older than 70 years. However, about a third of the sample is estimated to prefer renting. On average, participants also value heating cost savings associated with energy-efficient heating systems and longer warranty periods. Finally, the paper discusses implications for policy-makers and for providers of heating system rental services.

通过提供租赁能源技术，能源供应商和其他公司可以进入新的细分市场，从而保持或增加市场份额。由于此类租赁服务可以帮助克服与资本相关的障碍和其他能源效率障碍，它们也可能有助于实现雄心勃勃的能源和气候目标。然而，租赁能源技术的实证分析很少。本研究采用英国自住业主的大规模离散选择实验，探讨了与拥有新供暖系统相比，家庭支付租金的意愿。从混合逻辑模型中获得的结果表明，与拥有新供暖系统相比，参与者平均更不喜欢租房，尤其是年龄超过 70 岁的自住业主。然而，据估计，约有三分之一的样本更喜欢租房。平均而言，参与者还重视与节能供暖系统和更长保修期相关的供暖成本节约。最后，本文讨论了对政策制定者和供暖系统租赁服务提供商的影响。