There is little research on how consumers decide whether they want to use algorithmic advice or not. In this research, we show that consumers’ lay beliefs about artificial intelligence (AI) serve as a heuristic cue to evaluate accuracy of algorithmic advice in different professional service domains. Three studies provide robust evidence that consumers who believe that AI is higher than human intelligence are more likely to adopt algorithmic advice. We also demonstrate that lay beliefs about AI only influence adoption of algorithmic advice when a decision task is perceived to be complex.

中文翻译：

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关于人工智能的非专业信念对采用算法建议的影响

关于消费者如何决定是否要使用算法建议的研究很少。在这项研究中，我们表明消费者对人工智能 (AI) 的非专业信念可以作为一种启发式线索来评估不同专业服务领域中算法建议的准确性。三项研究提供了强有力的证据，表明认为人工智能高于人类智能的消费者更有可能采用算法建议。我们还证明，当决策任务被认为是复杂的时，关于人工智能的非专业信念只会影响算法建议的采用。