The objective of this study is to analyze the impact that the different characteristics of MBA programs have on the price that students are willing to pay. In particular, we analyze the effects that the level of program internationalization, the degree of co-creation (through the variety of electives and the use of active learning techniques), cooperation agreements, and the existence of external quality signals (accreditations and presence in rankings) have on tuition fees. A hierarchical regression analysis was performed on a sample of 99 executive or part-time MBA programs offered in Europe. The results revealed that tuition fees are significantly affected by the presence of the program in relevant rankings, its degree of internationalization, and its degree of co-creation. In the latter case, the effect is conditioned by the existence of an external quality signal. Relevant practical implications for the management of executive MBA programs have been obtained from the results.

本研究的目的是分析MBA课程的不同特点对学生愿意支付的价格的影响。特别是，我们分析了项目国际化水平、共同创造程度（通过各种选修课和主动学习技术的使用）、合作协议以及外部质量信号的存在（认证和存在于排名）对学费有影响。对欧洲提供的 99 个高管或兼职 MBA 课程的样本进行了分层回归分析。结果显示，学费受到相关排名、国际化程度和共创程度的显着影响。在后一种情况下，该效果取决于外部质量信号的存在。已经从结果中获得了对 EMBA 课程管理的相关实际影响。