ABSTRACT

Technological development is rapidly having an impact on the road freight transport system. In parallel, there are suggestions for new types of business models to approach the network and complex features of business. In this paper, we raise the question of what this means in the road freight transport business from a truck manufacturer’s perspective. The purpose is to analyse the contents of and developments in networked business models for road freight transport in Sweden with the overall aim to contribute to sustainable transport solutions. The paper builds on a qualitative case study methodology of a truck OEM. The results display three forms of networked business models: business models in stable, established and emerging networks. The stable business model is based on the present situation with the truck at the centre. The established business model is partly based on the present and partly on the future with the focus on uptime of the trucks. The emerging business model is future-oriented and contains technological development of connectivity, electrification and automation. Managerial implications regard that coping with the emerging business is necessary but result in great uncertainty regarding how to interact, which resources to invest in and how to coordinate activities.

摘要

技术发展正在迅速对公路货运系统产生影响。与此同时，也有关于新型商业模式的建议，以应对网络和复杂的商业特征。在本文中，我们从卡车制造商的角度提出了这对公路货运业务意味着什么的问题。目的是分析瑞典公路货运网络化商业模式的内容和发展，总体目标是为可持续运输解决方案做出贡献。本文以卡车原始设备制造商的定性案例研究方法为基础。结果显示了三种形式的网络化商业模式：稳定、成熟和新兴网络中的商业模式。稳定的商业模式是基于以卡车为中心的现状。既定的商业模式部分基于现在，部分基于未来，重点是卡车的正常运行时间。新兴商业模式面向未来，包含互联化、电气化和自动化的技术发展。管理方面的影响认为，应对新兴业务是必要的，但会导致在如何互动、投资哪些资源以及如何协调活动方面存在很大的不确定性。