ABSTRACT

Esports’ rise in popularity has led the Olympic Movement (OM) to consider esports as a possible addition to the Olympic programme. A positive stance on the part of the OM towards certain aspects of esports has become apparent in recent years. However, the OM has expressly stated that while it is values-based, the esports industry is commercially driven. This article aims to take a tenable step towards the conceptualisation of the relationship between esports and ‘values’. Moreover, it weighs esports’ potential addition to the Olympic programme in view of the commercialisation of the Olympic Games whilst also exploring the selection process for adding new sports to the programme. The article concludes that despite the OM’s negativity concerning the supposed lack of values in the esports industry, it ignores the commercialisation of the Olympic Games at its hands. Accordingly, it will further assert that esports will possibly become a part of the Olympic programme in the near future.

摘要

电子竞技的普及导致奥林匹克运动 (OM) 将电子竞技视为奥运会项目的可能补充。近年来，OM 对电子竞技某些方面的积极立场变得明显。然而，OM明确表示，虽然它是基于价值的，但电竞产业是商业驱动的。本文旨在朝着电子竞技与“价值观”之间关系的概念化迈出站得住脚的一步。此外，鉴于奥运会的商业化，它权衡了电子竞技对奥运会项目的潜在补充，同时也探索了在项目中增加新项目的选择过程。文章的结论是，尽管 OM 对所谓的电子竞技行业缺乏价值持否定态度，它忽略了奥运会在其手中的商业化。因此，它将进一步断言，电子竞技可能会在不久的将来成为奥运会项目的一部分。