In an economic scenario that sees greater attention paid to sustainability issues, the retail sector features significant economic influence and resources to address sustainability challenges successfully. The retail industry is challenged to carry on corporate social responsibility (CSR) initiatives whilst aiming at competitive prices and communicating such CSR activities to its customers and employees. Employing a case study conducted within one of the major European retailers in clothing, the paper aims to provide a new perspective on CSR in the retail business. Results highlight the importance of clear and extensive communication and translation of CSR initiatives as a central element to raise awareness and engagement for both employees and customers, positively impacting retail organizations in boosting their business performance and sustainability outcomes at the same time. Practical implications include the need for retail firms to organize their CSR external and internal communication effectively.

中文翻译：

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零售业务中的企业社会责任：案例研究

在可持续发展问题受到更多关注的经济情景中，零售业具有显着的经济影响力和资源，可以成功应对可持续发展挑战。零售行业面临着开展企业社会责任 (CSR) 计划的挑战，同时以具有竞争力的价格为目标，并将此类 CSR 活动传达给其客户和员工。本文采用在欧洲主要服装零售商之一进行的案例研究，旨在为零售业的企业社会责任提供新的视角。结果强调了对企业社会责任倡议进行清晰和广泛的沟通和翻译的重要性，这是提高员工和客户的意识和参与度的核心要素，积极影响零售组织，同时提高其业务绩效和可持续发展成果。实际影响包括零售公司需要有效地组织其 CSR 外部和内部沟通。