While a rich stream of studies has emerged to understand customer identification at the brand level, this topic has not been addressed from an event marketing perspective. Secondly, although the co...

中文翻译：

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公益营销活动参与和结果的决定因素：阶梯式方法

虽然已经出现了大量的研究来理解品牌层面的客户识别，但这个话题还没有从事件营销的角度得到解决。其次，虽然协...